Luke Anthony Houghton

Digital Consultant

**Experience is an extension of understanding.**

My work sits where ideology, technology and iconology meet business outcomes. I translate complex needs into clear systems, grounded in data, shaped by design, and delivered as practical tools through ProjektID.

A few personal details.

I grew up in Romford, Essex, and now live in Spain’s Alicante province. I’m half Polish, obsessed with golf and good games, and a loyal coffee-first, spicy-food-weekly human. When I’m not shipping builds, I’ll be testing a new home workout or a new Rioja.

A versatile professional.

Education and experience inform different parts of how I think and ship.

Applied Science, Forensics and BSc Biochemistry gave me disciplined thinking: hypothesis, test, iterate. That rigour still drives my approach to product, data and UX.
A decade on the floor and in management taught me operations, planning and what “customer experience” really means at 5pm on a Friday.
Six+ years of self-directed study across business, brand, UI/UX, motion and full-stack web have shaped how I design systems that actually get used. Today, I bring that breadth into ProjektID to solve real-world bottlenecks.

Understanding and experience.

I’ve learned something new every week since 2008 and began shaping my own business model in 2013. That curiosity turned into ProjektID in 2019, where I apply these roles as needed:

UI/UX first, fast to load, easy to navigate. From sitemaps and flows to components and code, I design for clarity and conversion.
Minimalist, functional and consistent across touchpoints, ads, brochures, decks, reports and more.
Research-led copy that moves people to act; articles and posts that earn attention rather than chase it.
Campaigns tied to objectives, budgets and metrics; strategy that respects constraints and compounds results.
Practical roadmaps for operations, risk and growth. Decisions anchored in evidence, not guesswork.
Map processes, find friction, simplify. Compliance-minded by default.
Structure, store, query, and surface meaning, so teams act on clean data, not hunches.

At ProjektID this thinking shows up in Pro Subs (long-term website management), Cx+ (codified Squarespace plugins for better CX), DAVE [Dynamic Assisting Virtual Entity] (site discovery and assistance), CORE [Content Optimised Results Engine] (AI search concierge), and AI workspaces like LPA [LinkedIn Profile Analyser], BAG [Blog Article Generator] and SPC [Social Post Creator], each built to save time and scale what works.