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The concept is simply analyzing content online and developing a unique strategy based on those conclusions that will benefit a business's long-term growth and help with brand visibility. Includes graphic design elements, though excludes photography and videography.

Use categories and tags to organize your Squarespace site and help visitors find content that interest them. Categories and tags are managed per-collection page, not across multiple pages or your whole site. For example, each Products Page or Blog Page can have its own categories or tags. Categories organize content by subject or type. Tags are more liberally, based on keywords, year, month, subject matter, or anything else visitors might find interesting.

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page's title tag and meta description are usually shown whenever that page appears in search engine results.

Blog titles are the first part of your blog post that your readers will see and the part that's responsible for getting them to click through and read the rest. Excerpts are a summary of your post content and are used to shorten your posts so that only the introduction or a summary of your post is displayed rather than the full post.

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

A URL slug is the exact address of a specific page or collection item on your site. URLs are an extension of SEO that search engines use when determining a particular page or resource's relevance to a search query.

Keywords are ideas and topics that define what your content is about. It is important in maintaining keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. By improving SEO we also improve Search Engine Results Pages (SERPs), which are the pages that Google and other search engines show in response to a user's search query.

Thumbnails are reduced-size versions of pictures or videos, used to help in recognizing and organizing them, serving the same role for images as a normal text index does for words.

Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that a page load times remain low. It's also about image SEO. That is, getting blog images to rank on Google and other image search engines.

Readability is more than simply legibility—which is a measure of how easily a reader can distinguish individual letters or characters from each other. Higher readability eases reading effort and speed for any reader, but it is especially important for those who do not have high reading comprehension.

When a reader finds your content and likes it, they're going to want to search for similar content that provides similar value. Internal linking makes this process easier.

By definition, to diversify is to enlarge or vary the range of information which, in this case, is blog content. Content diversification can be as simple as changing the format of the content that is regularly posted. If a site has a particular pattern or type of content that is posted on a redular basis, site users might get bored after a certain period of time. Mixing up the format of blog content can keep users interested.

Making your blog more interactive is about adding features and content formats that compel users to stay on your blog longer and play around with your blog, instead of just passively reading it.

Social sharing describes when social media users broadcast web content on a social network to their connections, groups, or specific individuals. One of the primary aims of corporate social media marketing strategies is to generate brand awareness by leveraging their existing audience to share content.

Call To Action (CTA) is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

Lead capture is a specially-designed methodology with a sole purpose in collecting information about leads (name, email, phone number, and so much more). This information is collected through a lead capture form and used to help you build a relationship with your leads.