Your brand's potential.
Strategy, Positioning, Identity, Design and Launch
Digital-first thinking.
Our mission drives us to assist businesses & entrepreneurs to expand their potential. We developed concepts that involve sustainable solutions for the complexity of problems.
“We provide a scope of accessible solutions for a range of business problems”
Respecting credibility. Creating authenticity.
It's good to be bold and it is great keeping things simple. Selling a business reputation requires long-term development. Attracting an audience through design is key for first impressions, excitement and follow-through.
Conceive, create & control.
We focus on creating a new standard for expanding business potential. Through developing digital-first thinking concepts, solving dynamic problems, and refining brand reputation.
Problem-solving principles.
Every project and brand is unique. Thus, our custom solutions help businesses through design and development. We embrace 5 principles that guide us. These allow us to create meaningful value for our clients. Collaborating together with us will generate confidence for your brand.
#1 - Strategy.
-
Your customers/clients have problems that need solving. You have the solution for them. But, who exactly are they and what gap in the market do they occupy? In what ways can there be communication? Where is the perfect location(s) for your business to stand out?
-
We will research, identify and analyse the current market. Who is your niche target audience? Who are your competitors in your industry?
-
What are the attributes that make your brand unique and have an edge? We will compile these findings through our workshop. What are the positioning and communicating brand attributes? We will discover the gaps and opportunities in the market.
-
We will develop a strategy that works in tandem with your brand. Engaging in a workshop allows both parties to deduce business information:
• Qualitative and quantitative industry data.
• Brand story and core unique characteristics.
• Goals and challenges.
• Strengths and weaknesses.
• Opportunities and threats.
-
We will engage with the personality that captivates your brand. Allowing us to refine a targeted marketing strategy for your brand to succeed.
Target Audience
Differentiation
Personality
#2 - Positioning.
-
Leveraging a positioning strategy allows us to better understand your audience and competitors. Leading us to create a clear strategy to excite your audience for your offerings.
-
We need to respect that each target market has unique challenges. Your brand exists to address these key pain points by providing solutions. By creating a buyer persona, you can identify the needs that your brand should prioritise. Positioning a brand's story with a persona will motivate the market to follow through with a sale.
-
Interacting with an existing audience is great for generating input. This assists in refining products/services and the strategic B2B positioning. Typical questions include:
• What do they like about your products/services?
• What benefits do they receive?
• Were they a customer/client of a previous business?
• Are there any recommendations for improvement?
-
Gathering intelligence about competitors can help us identify the experiences of your audience. We will need to establish a brand position. Also, we must maintain a consistent tone. Clear branded messaging ensures an elevation in the marketing strategy.
-
We will need to identify the distinguishing factor of your brand. Positioning crafts a compelling story to generate advocates.
Clientele
Consistency
Competition
#3 - Identity.
-
We now have to communicate the brand values to the market. By visualising your brand, we will be able to ensure that we are ‘on the same page’. Utilising mood and style boards can allow you to capitalise on the opportunity.
-
The plan is to remind the market why you are in business in the first place. This is important to prevent the market from forgetting the trust built.
-
Principle guidelines will develop and design the face of your brand. It is key to respect the tone and voice of the visual brand identity. This leads to developing impactful solutions.
-
Maintain brand consistency when evaluating colour palettes and setting fundamental colour rules. We work with you to select primary and secondary fonts and typography for your brand. We have the resources to boost your visual identity.
-
The voice and personality of your brand are unique. Configuring these to flow throughout your whole business will avoid confusion. Integrate the brand positioning and mission statement together with:
• Strategies.
• Mock-ups.
• Copywriting.
• Online and offline operations.
• A guidelines dossier.
• An identity manual.
-
Well-developed and super-designed solutions connect your target audience to your brand. This attraction is priceless and long-term friendships can form.
Values
Guidelines
Collaboration
#4 - Develop and design.
-
Consistent attributes enable the creation of assets for annual usage. Keeping the messaging constant through each of your marketing channels.
-
The types of marketing channels to consider are:
• Omnichannel marketing - Branding, messaging, and online/offline touchpoints enable impactful experiences.
• Multichannel marketing - Interacting with a market via indirect & direct communication channels.
• Crosschannel marketing - A technique providing a market with a consistent digital experience.
-
We need to outline objectives that maintain consistency. These include:
• Vision statement: Achieving your business’s overarching goals.
• Value proposition: Focus on differentiators to create uniqueness.
• Positioning statement: Describing customer expectations with business perception.
-
Your market shares the same values, behaviours and personality traits as your brand. Now is the time to raise a community. A strong brand needs strong business assets, such as:
• Branded website development and designing.
• Powerful video marketing.
• Copywriting, social media and digital marketing.
• Graphic design assets.
-
Bring your brand to life with purposeful content and meaningful context. Good content allows you to interact with your community. Good context allows you to improve the messaging. Share your professional knowledge with your community. This allows you to position yourself as a ‘hero’. This content builds engagement and is priceless to fulfilling their needs.
Consistency
Community
Content
#5 - Launch.
-
Upon launch of the solution, you have an opportunity to decide how you wish to market your brand in the industry. Managing and maintaining business assets is key for short-term and long-term growth. Ignoring business assets can lead to a potential for a collapse in performance.
-
Implementing the business asset assists with elevating your brand. A lack of preparation for your business operations as a whole or even your employees' daily tasks. Without preparation steps in place before launching, the chances for success reduce.
-
Watching the asset's metrics and feedback will control the execution of the launch. Make adjustments to achieve your brand’s objectives for the end-goal to stick to the landing.
Messaging
Elevation
Execution
Symptoms of insuccess.
In time, businesses will experience a lack of evolution. How do they prevail?
You are developing a concept to solve a problem. You can feel that you have hit a wall, hard. The gears in the machine that is your mind is stuck. What is preventing you from pushing on?
Symptom 1.
Unable to discover new clients.
How do you find clients? Where do they hang out? Why are clients not discovering you? You have a website, content is published, and you are networking at every opportunity. Yet, this is not working.
Symptom 2.
Lack in generating increased money.
Your revenue remains at the same place, week by week and month after month. The growth that you have envisioned is not happening. What is the matter? You have clients and projects, and you’re still in business. Thus, you are on the right path. What is preventing growth?
Symptom 3.
The work is not evolving.
Feeling paralyzed from the lack of income and structure evolution in your business? Trying to reach bigger and better projects? It's proving to be easier said than done. It's clear that other businesses are generating more profits than you.
Symptom 4.
Feeling that premium clients are hard to reach.
You believe in yourself and your business. And yet, you feel that the perfect client is either world apart or unapproachable. How do you tap into the next tier of clients, work and big-name brands? It can be possible, though what right steps do you need to take?
Symptom 5.
Unable to construct an effective team.
It can be exhausting to discover and preserve talented team members. They understand your mission and have a vested interest in the brand. You have interviewed candidates who seem good on paper but end up being the opposite. How do you refine your search and identify the real assets?
Sustainable solutions.
Discover original tailor-made business solutions that can increase your brand survivability, through the rendering of futuristic digital-design and physical-styling concepts.
Website solutions
Business solutions
Code solutions
Data solutions
Evolve your business.
Take the opportunity to invest in your brand with quality solutions. All it takes is an 8-minute quiz to determine if ProjektID is the problem solver for you.
Level up your learning.
Gain free access to educational articles that provide advice, terminology and concepts to assist in levelling up core knowledge and business skillsets.
6 minute read.