A versatile professional.
Education and experience inform different parts of how I think and ship. My work sits where ideology, technology and iconology meet business outcomes. I translate complex needs into clear systems, grounded in data, shaped by design, and delivered as practical tools through ProjektID.
Knowledge, skills and experience.
I’ve learned something new every week since 2008 and began shaping my own business model in 2013. That curiosity turned into ProjektID in 2019, where I apply these roles as needed:
My portfolio.
A snapshot of work I’m proud of, spanning brand, web and system design. I shape ideas into practical outcomes across digital and physical touchpoints, with a focus on clarity, speed and measurable impact. Much of this is designed, built and iterated within ProjektID (DAVE, Cx+, CORE and client Pro Subs).
Valata streamlines Knack-hosted data management with efficient, automated, and supportive features.
Enhances Squarespace sites with subscription-based, user-centric UI/UX improvement plugins.