CORE unleashed, transforming Squarespace and Knack support with AI-powered precision
Table of Contents
TL;DR.
CORE (Content Optimised Results Engine) is an AI-powered search concierge for Squarespace and Knack websites, designed to deliver instant, branded, context-aware answers to user queries. It replaces slow support processes with real-time guidance, improving engagement, satisfaction, and overall website performance.
Main Points.
What CORE is:
An AI-powered search concierge that understands natural language and responds instantly.
Integrated via code snippet into Squarespace or Knack platforms.
Provides answers using hybrid vector embeddings and semantic search.
Key features:
Customisable brand persona and tone.
Multilingual support with ‘office language’ settings.
Formats responses with rich media (video, links, HTML).
Session-aware for context continuity across visits.
Subscription tiers:
CORE Scout – Lightweight entry plan with limited queries and simple formatting.
CORE Roamer – Mid-tier with bulk content import, messaging, and medium-length responses.
CORE Wizard – Full suite with advanced formatting, long responses, and 1000+ searchable items.
Performance and value:
Reduces email support queues with sub-second query response time.
Boosts KPIs: interaction time, conversions, lower bounce rates, improved satisfaction.
Scales with traffic and content needs; future-proof with regular updates.
Offers 24/7 automated assistance at a fraction of human agent costs.
Platform benefits:
On Squarespace: Visual cohesion, real-time answers, simplified navigation.
On Knack: Conversational access to structured data, faster support over complex records.
Conclusion.
CORE enables businesses to move from static help centres to dynamic, AI-powered interactions that reflect brand voice and provide clarity on demand. As a strategic tool, it enhances digital ecosystems by reducing operational strain and empowering users to self-serve with ease.
From static search to smart dialogue.
Why CORE transforms digital support.
In a world where users expect immediate answers, static keyword-based search has become outdated. Visitors don’t want to dig through help centres or wait for email replies. CORE introduces a new paradigm—an AI-powered search concierge that interprets natural language, delivers instant answers, and bypasses the delays of traditional support workflows.
For Squarespace and Knack users, this is more than a plugin. It’s a complete system shift from passive query handling to real-time content dialogue. By understanding intent and guiding users intuitively, CORE aligns with digital-first principles and transforms how websites interact with their audience.
The architecture of precision and performance.
Hybrid search with real-time delivery.
CORE combines in-browser rendering with server-side semantic processing. Lightweight scripts on the client handle interactivity, while the server detects language, matches queries against indexed content using hybrid vector embeddings, and ranks results in real-time. This dual-layered architecture reduces latency and ensures high response accuracy.
Intelligent formatting for clarity.
Answers are returned in branded, secure HTML snippets, enhanced with structured text, embedded media, and interactive elements. This not only aids comprehension but ensures content remains aligned with brand identity. By allowing control over permitted formatting elements, CORE also upholds security and compliance standards.
Defining your brand in every reply.
Crafting persona and contextual nuance.
CORE isn’t a generic chatbot. It’s built to reflect your business tone and customer expectations. You can define how it greets users, responds to queries, and handles different user types. From casual tone to technical clarity, everything is modifiable through the console.
Language control with global fluency.
Through the 'office language' setting, CORE ensures the interface, tooltips, and button text match your preferred language. Incoming queries are translated before processing and translated back for response, supporting multilingual users while keeping brand tone consistent.
CORE in real-world platforms.
Squarespace, intuitive integration and visual cohesion.
CORE drops into Squarespace via a single script in the header code injection area. Once live, it enhances the site’s visual flow, responding instantly to typed questions, embedding media where needed, and maintaining aesthetic balance within the layout.
Knack, enhanced data visibility and schema awareness.
CORE transforms how users interact with Knack apps. By indexing records and allowing conversational queries over structured data, it removes friction. Whether navigating projects, managing records, or referencing data, users get fast, natural-language assistance directly within the app.
Subscription tiers tailored to scale.
Understanding the CORE Scout, Roamer, and Wizard plans.
Each plan balances capacity, capabilities, and intended use:
CORE Scout: Entry-level for minimal support needs. Limited queries, simple formatting, and FAQ indexing.
CORE Roamer: Designed for mid-level operations. Enables bulk content import, messaging, and moderate response depth.
CORE Wizard: Full-scale AI support system. Offers long responses, bulk update tools, full HTML formatting, and unlimited user queries.
Each subscription includes quotas for monthly actions, content items, and queries per user, ensuring usage remains scalable and predictable.
Unlocking impact with measurable outcomes.
Tracking the right KPIs.
CORE optimises several key metrics:
User interaction time increases as users engage with helpful responses.
Conversion rates improve due to faster resolution of questions at critical decision points.
Bounce rates drop as users remain engaged through guided answers.
Customer satisfaction increases from clear and relevant interactions.
By analysing these KPIs through integrated dashboards, businesses can refine support, content structure, and performance strategies.
Beyond support, strategic value at every step.
CORE is more than a help tool. It acts as a strategic business asset that reduces the burden on support teams, streamlines content discoverability, and delivers scalable, on-brand, and multilingual guidance instantly. For platforms like Knack and Squarespace, it bridges the gap between information overload and real-time user clarity.
From the moment it’s embedded, CORE reshapes the way users experience your website or app, creating a fluid, responsive, and intelligent interaction environment. By enabling support that never sleeps, always speaks in your brand’s voice, and scales with your growth, CORE sets a new standard for what AI can achieve in digital-first ecosystems.
References
Thank you for taking the time to read this article. Hopefully, this has provided you with insight to assist you with your business.
