Work Collection
Years of knowledge, skills and experience.
The following work showcases nearly seven years of applied knowledge, skills, and experience across brand strategy, graphic design, UX/UI, data systems, and AI-powered tools.
The following represents a selection of work since 2019.
Blog articles
Intel +1
[Intelligence plus one]
Level up your learning.
Freely access educational articles that provide advice, terminology and concepts. Level up your core knowledge and business skillsets.
Data systems and AI
CORE
[Content Optimised Results Engine]
An AI‑powered, lightning‑fast search concierge for Knack and Squarespace.
CORE ends slow, email-based support by turning your searchable content into instant, on-brand answers inside Knack and Squarespace, cutting tickets, queues, and bounce while scaling reliable help across every page.
LPA
[LinkedIn Profile Analyser]
Make meaningful connections the default.
LPA replaces tab-hopping research. It turns LinkedIn profiles into structured data and insight with copy-ready outreach, clean exports to CRM, faster targeting, and consistent messaging from single records to bulk lists.
BAG
[Blog Article Generator]
Refactor an idea into multiple reader journeys.
BAG removes blank-page stress and messy formatting. It converts ideas and sources into sectioned, SEO-credible blog articles, consistent voice, defined word limits, and clean CMS handoff from single drafts to calendars.
SPC
[Social Post Creator]
Echo the message, extend the reach.
SPC solves platform chaos and tone drift. It transforms briefs into platform-ready social posts: slide points, slides, captions, hashtags, and meta, respecting limits, unifying voice, and exporting for schedulers at scale.
Design and Brand
Branding
Identity systems built for clarity and longevity; logos, colour, and typography that scale across touchpoints. Each mark is rooted in research, tested in context, and documented for consistent use.
Print assets
Purpose-led layouts for stationery, brochures, posters, and packaging. Clean grids, readable hierarchy, and production-ready files ensure reliable results from digital proof to press.
Documentation
Practical brand guidelines and usage sheets that teams can follow. Clear rules, examples, and file references keep every asset consistent across platforms and partners.
Illustration
Vector-driven visuals that simplify complex ideas. Modular styles adapt to web, print, and motion, maintaining brand tone while enhancing comprehension and visual appeal.