Luke Anthony Houghton
Digital Consultant
Experience grows from comprehension.
What I build lives at the intersection of thinking, tooling, and visual language; but always in service of business results. I take complicated requirements and turn them into structured, workable systems, informed by data, styled through design, and delivered inside ProjektID.
A few human notes.
I’m originally from Romford, Essex, and now based in the Alicante area of Spain. I’m half Polish, unapologetically into golf and games, and firmly in the coffee-first camp (with regular doses of hot food). When I’m not shipping something, I’m usually testing a new home routine or opening a decent Rioja.
A multi-track background.
My education and career runs in layers, each one influences how I plan, design, and ship.
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Studying Applied Science, Forensics, and later BSc Biochemistry trained me to think in long sequences: set a theory, test it, refine it. That same discipline shows up now in product logic, data handling, and UX choices.
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Ten years on the shop floor and in store management taught me ops, rota planning, and what “customer experience” actually feels like when things get busy.
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More than six years of self-driven learning across business, branding, UI/UX, motion, and full-stack web gave me the toolkit to design solutions that people actually use. That wider view is what I now plug into ProjektID to remove digital bottlenecks.
Learning × application.
I’ve been picking up something new almost every week since 2008, and by 2013, I was already sketching out my own business model. In 2019, that curiosity became ProjektID, where I switch hats depending on what a project needs:
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Interfaces that are clear, fast, and logical, from flow to component to code, built for users, not just layouts.
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Clean, minimal brand collateral across ads, brochures, pitch decks, and reports so everything looks related.
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Research-backed copy, posts, and articles that push action instead of chasing clicks.
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Campaigns tied to numbers, budget, and timing; a strategy that respects constraints and compounds over time.
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Realistic growth paths, ops guidance, and risk-aware decision-making.
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Mapping processes, spotting friction, tightening steps, with compliance in the background.
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Structuring and surfacing data so teams can make decisions from truth, not assumptions.
“I’ve collected enough range; knowledge, skills, and practice, to tackle very different kinds of problems, and I like proving it with outcomes, not talk”
Luke Anthony Houghton
Founder & Digital Consultant
The digital Swiss Army knife | Squarespace | Knack | Replit | Node.JS | Make.com
Work ⇌ Passion.
What I enjoy most is moving someone from “I’m not sure” to “this is exactly it”. Turning loose ideas into finished assets that people are proud to share is still the best part. That’s the whole point of ProjektID: to make that result repeatable: fewer blockers, less fluff, better performance.