Hearing 'No' vs expecting 'No'

 

TL;DR.

This article explores the critical distinction between 'hearing no' and 'expecting no' in business contexts. It emphasises the importance of viewing rejection as a learning opportunity rather than a definitive failure, ultimately fostering resilience and growth.

Main Points.

  • Understanding Rejection:

    • 'Hearing no' signifies an opportunity for learning.

    • 'Expecting no' creates a mental barrier to success.

    • Emotional vs rational reactions to rejection are crucial.

  • Professionalism Post-Rejection:

    • Maintain composure and seek feedback after a 'no'.

    • Express gratitude to preserve relationships.

    • Use rejection insights to refine future proposals.

  • Mindset Shifts:

    • Cultivating a growth mindset encourages resilience.

    • Setting goals for rejections can desensitise fear.

    • Viewing rejection as a collective learning experience fosters team cohesion.

  • Practical Strategies:

    • Techniques for soliciting feedback effectively.

    • Importance of follow-up communications post-rejection.

    • Building a support network for sharing experiences.

Conclusion.

Shifting from expecting 'no' to embracing the learning opportunities that come with hearing 'no' is essential for professional growth. By fostering resilience and maintaining a proactive mindset, individuals can transform rejection into a valuable tool for success, ultimately enhancing their business outcomes.

 

Key takeaways.

  • Understanding the difference between 'hearing no' and 'expecting no' is crucial for business success.

  • 'Hearing no' provides an opportunity for learning and growth.

  • Maintaining professionalism after rejection is essential for future opportunities.

  • Seeking constructive feedback can refine proposals and improve strategies.

  • Fostering a growth mindset encourages resilience in the face of rejection.

  • Setting goals for rejection can help desensitise fear and encourage risk-taking.

  • Building a support network can provide emotional support and practical advice.

  • Follow-up communications post-rejection can maintain positive relationships.

  • Transforming rejection into opportunity requires strategic analysis of feedback.

  • Encouraging a culture of open communication can normalise rejection and foster innovation.



Hearing “no” explained.

Definition of “hearing no” in business contexts.

In business, “hearing no” refers to the moment when a proposal, idea, or request is rejected by a client or stakeholder. This rejection can manifest in various forms, such as a direct refusal, a vague response, or an indication that the timing is not right. Understanding this concept is crucial for professionals, as it highlights the need for resilience and adaptability in the face of rejection. Acknowledging that rejection is a common part of business interactions can help professionals develop a healthier perspective towards their work and proposals.

Importance of understanding rejection responses.

Recognising and understanding rejection responses is vital for personal and professional growth. Each “no” can serve as a learning opportunity, providing insights into the needs and preferences of clients. By analysing these responses, individuals can refine their strategies and improve their future proposals, ultimately enhancing their chances of success. Moreover, understanding the reasons behind a rejection can lead to better alignment with client expectations in future interactions, fostering stronger relationships.

Differentiating between emotional and rational reactions.

When faced with rejection, individuals often experience a mix of emotional and rational reactions. Emotional responses may include disappointment, frustration, or self-doubt, while rational responses involve analysing the reasons behind the rejection. It is essential to differentiate between these reactions, as emotional responses can cloud judgment and hinder the ability to learn from the experience. By focusing on rational analysis, individuals can extract valuable lessons from the rejection and apply them to future proposals.

Strategies for maintaining professionalism after rejection.

Maintaining professionalism after receiving a “no” is crucial for preserving relationships and fostering future opportunities. Here are some strategies:

  • Stay calm and composed, avoiding defensive reactions.

  • Thank the individual for their time and consideration.

  • Ask for feedback to understand their reasoning.

  • Express willingness to revisit the conversation in the future.

Techniques for seeking constructive feedback post-rejection.

Seeking constructive feedback after a rejection can provide valuable insights. Consider the following techniques:

  • Ask open-ended questions to encourage detailed responses.

  • Request specific feedback on your proposal or presentation.

  • Be receptive to criticism and demonstrate a willingness to improve.

  • Follow up with a thank-you note, reiterating your interest in their feedback.

Examples of common objections leading to “no”.

Common objections that may lead to a “no” include:

  • Budget constraints or financial limitations.

  • Timing issues, such as competing priorities.

  • A lack of understanding of the value proposition.

  • Concerns about the feasibility or implementation of the proposal.

Importance of gratitude in rejection scenarios.

Expressing gratitude in rejection scenarios is essential for maintaining a positive relationship with the other party. Acknowledging their time and consideration can leave a lasting impression, making it more likely for them to engage with you in the future. Gratitude can also help shift your mindset from disappointment to a focus on growth and improvement, fostering resilience in the face of future challenges.



The learning opportunity in rejection.

Viewing rejection as a growth opportunity.

Rejection is often perceived as a setback, but it can be a powerful catalyst for growth. Embracing rejection allows individuals and businesses to shift their perspective, viewing each ‘no’ as a stepping stone towards improvement. This mindset encourages resilience and fosters a culture of learning, where feedback is valued and used to refine future approaches. As noted by Akers (2025), every rejection can be seen as a step closer to a future ‘yes’, transforming the narrative around failure into one of progress. By reframing rejection in this way, individuals can cultivate a more positive outlook, which can lead to increased motivation and creativity in their endeavours.

Identifying underlying reasons for the rejection.

Understanding the reasons behind a rejection is crucial for growth. It’s essential to engage with the feedback provided, whether it’s about pricing, product fit, or timing. By asking open-ended questions, sales professionals can uncover the specific objections that led to the rejection. This process not only clarifies the prospect’s needs but also provides insights that can inform future proposals. As highlighted by Forbes Business Council (2024), each ‘no’ can serve as a valuable learning opportunity, guiding adjustments in strategy and approach. Analysing feedback in detail can reveal patterns that may not be immediately apparent, allowing for more targeted improvements.

Techniques for refining proposals based on feedback.

Once the reasons for rejection are identified, the next step is to refine proposals accordingly. This can involve adjusting the value proposition, enhancing product features, or even re-evaluating pricing strategies. Techniques such as A/B testing different approaches or soliciting feedback from trusted colleagues can provide additional perspectives. By iterating on proposals based on constructive criticism, businesses can better align their offerings with market demands, ultimately increasing their chances of success. Additionally, incorporating customer testimonials or case studies can strengthen future proposals, demonstrating how previous feedback has been effectively addressed.

The role of active listening in understanding objections.

Active listening is a critical skill in navigating rejection. It involves fully engaging with the prospect’s concerns and demonstrating empathy. By listening attentively, sales professionals can gain deeper insights into the objections raised, which can inform their responses and future strategies. This approach not only helps in addressing immediate concerns but also builds trust and rapport, making it more likely for prospects to engage in future conversations. As noted by Wescott (2020), understanding the nuances of objections can transform a rejection into a productive dialogue. This dialogue can lead to stronger relationships and potential opportunities down the line.

Case studies illustrating successful pivots post-rejection.

Numerous businesses have successfully pivoted after facing rejection. For instance, a tech startup that initially struggled to gain traction with its product sought feedback from potential customers who declined to purchase. By analysing the feedback, the team identified key areas for improvement, leading to a revamped product that ultimately gained market acceptance. Such case studies underscore the importance of viewing rejection not as an endpoint but as an opportunity for strategic realignment and innovation. These examples serve as inspiration for others facing similar challenges, illustrating that persistence and adaptability can lead to success.

Importance of resilience in the face of rejection.

Resilience is vital for navigating the ups and downs of business. Developing a thick skin towards rejection allows individuals to maintain motivation and focus on long-term goals. As McGovern (2019) suggests, each rejection can be reframed as a learning experience, fostering a mindset that embraces challenges rather than shying away from them. This resilience not only aids personal growth but also contributes to a more robust organisational culture. By promoting resilience within teams, businesses can create an environment where innovation thrives, and setbacks are viewed as opportunities for growth.

Leveraging insights from rejection for future success.

Finally, leveraging insights gained from rejection can pave the way for future success. By systematically analysing feedback and adjusting strategies accordingly, businesses can enhance their offerings and improve customer engagement. This iterative process of learning and adapting is essential for sustained growth in a competitive landscape. As Simon (2025) points out, embracing rejection as part of the journey can lead to more informed decision-making and ultimately, greater success. By integrating these insights into their strategic planning, businesses can position themselves for long-term viability and achievement.



Expecting “no” and its implications.

Definition of “expecting no” and its psychological impact.

Expecting “no” refers to the mindset where individuals enter a situation with the anticipation of rejection. This psychological state can stem from past experiences, fear of failure, or a lack of confidence. When one expects a negative outcome, it can create a self-fulfilling prophecy, leading to a diminished sense of self-worth and motivation. Research indicates that this mindset can trigger anxiety, which in turn affects performance and decision-making capabilities. The expectation of rejection can also lead to a heightened state of stress, making it difficult for individuals to think clearly and act decisively.

How anticipation of rejection affects performance.

When individuals anticipate rejection, their performance often suffers. This expectation can lead to a lack of enthusiasm and preparation, resulting in a subpar presentation or proposal. A study highlighted that salespeople who expect “no” tend to engage less with prospects, which diminishes their chances of success. This lack of engagement can create a cycle of missed opportunities, reinforcing the belief that rejection is inevitable. Furthermore, the fear of rejection can lead to avoidance behaviours, where individuals shy away from situations that could lead to potential success, further entrenching their negative mindset.

The connection between mindset and effort in proposals.

The mindset of expecting “no” directly influences the effort put into proposals. When individuals believe their efforts will be futile, they may not invest the necessary time and resources to craft compelling pitches. This lack of effort can lead to a decline in the quality of proposals, further perpetuating the cycle of rejection. Conversely, a positive mindset encourages individuals to put forth their best effort, increasing the likelihood of a favourable outcome. Research suggests that those who approach tasks with optimism are more likely to achieve their goals, as they are more willing to take risks and innovate in their approaches.

Risks of disengagement when expecting negative outcomes.

Disengagement is a significant risk associated with the expectation of rejection. When individuals mentally prepare for a “no,” they may withdraw from the conversation, failing to explore potential solutions or alternatives. This disengagement can lead to missed opportunities for collaboration or negotiation, as the individual may not fully engage with the prospect’s needs or concerns. The inability to connect can ultimately result in a loss of valuable relationships and business opportunities. Additionally, this disengagement can foster a negative feedback loop, where the lack of interaction leads to further feelings of inadequacy and rejection.

Identifying pre-emptive barriers to success.

To combat the expectation of “no,” it is essential to identify pre-emptive barriers that hinder success. These barriers can include negative self-talk, fear of failure, and a lack of preparation. By recognising these obstacles, individuals can work to address them proactively. Techniques such as reframing negative thoughts, setting realistic goals, and seeking support from peers can help mitigate these barriers and foster a more positive outlook. Engaging in self-reflection can also provide insights into personal triggers that lead to the expectation of rejection, allowing for more tailored strategies to overcome them.

The importance of fostering a positive mindset.

Fostering a positive mindset is crucial for overcoming the expectation of “no.” A positive outlook can enhance resilience, motivation, and overall performance. Research has shown that individuals who maintain a growth mindset are more likely to view rejection as a learning opportunity rather than a definitive failure. This perspective encourages individuals to embrace challenges and persist in the face of adversity, ultimately leading to greater success. Moreover, cultivating a supportive environment where individuals can share their experiences and strategies can further reinforce a positive mindset.

Strategies to combat the “expecting no” mentality.

To combat the “expecting no” mentality, individuals can employ several strategies:

  • Reframe rejection: View rejection as a stepping stone to success rather than a personal failure.

  • Set achievable goals: Establish realistic objectives that focus on progress rather than perfection.

  • Practice self-compassion: Be kind to oneself and recognise that rejection is a natural part of the process.

  • Seek feedback: Use rejection as an opportunity to gather insights and improve future proposals.

  • Visualise success: Engage in positive visualisation techniques to build confidence and reduce anxiety.

By implementing these strategies, individuals can shift their mindset from expecting “no” to embracing the possibilities that come with each interaction, ultimately fostering a more proactive and resilient approach to challenges.



Key differences between hearing and expecting “no”.

Comparative analysis of “hearing no” vs. “expecting no”.

Understanding the distinction between “hearing no” and “expecting no” is crucial for any business professional. When one hears a “no,” it typically signifies an immediate rejection of a proposal or idea, which can be a valuable opportunity for learning and growth. In contrast, expecting a “no” creates a mental barrier that can inhibit creativity and initiative. This anticipatory mindset often leads to a self-fulfilling prophecy, where the individual’s lack of confidence results in a diminished effort, ultimately increasing the likelihood of receiving a rejection.

Moreover, those who hear “no” are often better positioned to analyse the feedback and adjust their approach, while those who expect “no” may not even engage in the conversation, missing out on potential insights and opportunities.

The impact of each mindset on business outcomes.

The mindset of expecting “no” can have detrimental effects on business outcomes. Research indicates that sales professionals who anticipate rejection often underperform, as they may not fully commit to their pitches or proposals. This lack of engagement can lead to missed opportunities and lower conversion rates. On the other hand, those who embrace the possibility of hearing “no” tend to be more resilient and adaptive, using each rejection as a stepping stone towards eventual success. For instance, a study found that salespeople who actively seek feedback after a “no” are 30% more likely to improve their future pitches than those who do not seek such insights [1].

How each approach influences team dynamics and morale.

The culture within a team can be significantly influenced by whether members are encouraged to hear “no” or conditioned to expect it. Teams that foster an environment where rejection is viewed as a learning opportunity tend to exhibit higher morale and collaboration. In contrast, teams that operate under a cloud of expected negativity may experience disengagement and a lack of innovation. This can create a cycle of low performance, where team members are hesitant to share ideas or take risks, fearing the inevitable “no” that they expect.

The role of feedback in transforming “no” into “yes”.

Feedback is a critical component in transforming a “no” into a “yes.” When professionals actively seek feedback after a rejection, they can uncover the underlying reasons for the decision. This information is invaluable for refining proposals and addressing concerns that may not have been initially apparent. For example, a salesperson who receives constructive feedback about pricing or product features can adjust their approach for future pitches, increasing their chances of success. Studies show that sales teams that incorporate feedback loops into their processes see a 25% increase in successful conversions [2].

Strategies for shifting from a negative to a growth mindset.

Shifting from expecting “no” to embracing the possibility of hearing it requires intentional strategies. One effective approach is to set specific goals for the number of rejections to seek out each week. This practice not only desensitises individuals to the discomfort of rejection but also encourages them to take more risks. Additionally, reframing rejection as a learning opportunity can help individuals maintain a positive outlook. Engaging in role-playing exercises can also prepare team members to handle objections more effectively, turning potential “no” responses into constructive dialogues.

Importance of fostering a culture of open communication.

A culture of open communication is essential for transforming the perception of “no” within an organisation. Encouraging team members to share their experiences with rejection fosters an environment where learning and growth are prioritised. Regular team meetings that focus on discussing rejections and the lessons learned can help normalise the experience, making it less daunting. This openness not only enhances individual resilience but also strengthens team cohesion, as members support one another in navigating challenges.

Real-world examples of businesses overcoming “expecting no”.

Several businesses have successfully shifted their culture from expecting “no” to embracing feedback and learning from rejection. For instance, a well-known tech startup implemented a policy where team members were encouraged to share their rejections openly during weekly meetings. This practice led to a significant increase in innovative ideas and successful product launches, as team members felt more empowered to take risks without the fear of failure. Another example is a sales team that adopted a “no is the beginning” philosophy, resulting in a 40% increase in their overall sales performance within six months [3].



The goal: embracing rejection for growth.

Defining the ultimate goal of handling rejection.

The ultimate goal of handling rejection is to transform it from a negative experience into a powerful catalyst for growth. In the business landscape, rejection is not merely an endpoint; it is an opportunity to gain insights, refine strategies, and enhance resilience. By embracing rejection, individuals and teams can shift their focus from fear of failure to a mindset of continuous improvement, ultimately leading to greater success.

When rejection is perceived as a stepping stone rather than a stumbling block, it fosters a culture of learning and adaptability. This shift in perspective encourages individuals to take calculated risks, engage more deeply with prospects, and develop a more robust understanding of their market.

Techniques for reframing rejection as a learning tool.

Reframing rejection as a learning tool involves several techniques that can help individuals and teams extract valuable lessons from each experience. One effective approach is to adopt a growth mindset, which emphasises the belief that abilities and intelligence can be developed through dedication and hard work. This mindset encourages individuals to view rejection as feedback rather than a personal failure.

Another technique is to actively seek feedback after a rejection. By asking open-ended questions about the reasons behind the rejection, individuals can gain insights that inform future strategies. For instance, understanding whether the rejection stemmed from pricing, product fit, or timing can help refine proposals and improve future pitches.

The importance of continuous improvement in business.

Continuous improvement is a cornerstone of successful business practices. In a rapidly changing market, organisations must adapt and evolve to stay competitive. Embracing rejection as part of the learning process fosters a culture of innovation and agility, enabling teams to pivot quickly in response to feedback and market demands.

Moreover, continuous improvement encourages a proactive approach to problem-solving. By regularly assessing performance and seeking opportunities for enhancement, businesses can identify weaknesses and implement strategies that lead to better outcomes. This iterative process not only enhances individual performance but also strengthens the overall organisational capability.

Building a feedback loop for ongoing development.

Establishing a feedback loop is essential for ongoing development and growth. This loop involves collecting, analysing, and acting on feedback from various sources, including customers, team members, and market trends. By creating a structured process for gathering feedback, organisations can ensure that insights are systematically integrated into their strategies.

For example, after each rejection, teams can convene to discuss the feedback received and identify common themes. This collaborative approach not only fosters a sense of shared responsibility but also encourages diverse perspectives that can lead to innovative solutions.

Strategies for fostering a culture of resilience.

Fostering a culture of resilience within an organisation is crucial for navigating the challenges of rejection. One effective strategy is to celebrate small wins and progress, even in the face of setbacks. Recognising and rewarding efforts can help maintain motivation and morale, encouraging individuals to persevere despite challenges.

Additionally, providing training and resources focused on emotional intelligence can equip team members with the skills needed to manage their reactions to rejection. By developing greater self-awareness and empathy, individuals can approach rejection with a constructive mindset, viewing it as an opportunity for growth rather than a personal affront.

Encouraging teams to view rejection as a collective learning experience.

Encouraging teams to view rejection as a collective learning experience can strengthen collaboration and camaraderie. By sharing experiences of rejection openly, team members can learn from one another and develop a shared understanding of the challenges they face. This collective approach not only normalises rejection but also reinforces the idea that it is a natural part of the business process.

Regular team debriefs after rejections can facilitate discussions about what went wrong and how to improve. This practice not only fosters a sense of unity but also empowers individuals to take ownership of their learning journey.

Tools and resources for managing rejection effectively.

Several tools and resources can aid in managing rejection effectively. For instance, customer relationship management (CRM) systems can help track interactions and feedback, providing valuable data for analysis. Additionally, training programmes focused on resilience and emotional intelligence can equip team members with the skills needed to handle rejection constructively.

Furthermore, leveraging technology, such as feedback collection tools and analytics platforms, can streamline the process of gathering insights and measuring progress. By utilising these resources, organisations can create a supportive environment that encourages learning and growth in the face of rejection.



Practical steps for handling rejection.

Actionable strategies for responding to “no”.

When faced with rejection, it’s crucial to maintain composure and professionalism. Instead of viewing a “no” as a personal failure, consider it a stepping stone towards improvement. Acknowledge the rejection, thank the individual for their time, and express your willingness to understand their perspective. This approach not only preserves relationships but also opens the door for future opportunities.

Additionally, develop a mindset that embraces rejection as part of the process. Set a goal to hear “no” a certain number of times each week, as this will encourage you to take more risks and engage with more prospects. Each rejection can be seen as a learning experience that brings you closer to a future “yes”.

Techniques for soliciting and utilising feedback.

Feedback is invaluable when it comes to refining your approach. After receiving a “no”, ask the individual for specific reasons behind their decision. This can provide insights into your proposal or presentation that you may not have considered. For example, inquire about their budget constraints or if there were aspects of your offering that did not meet their needs.

Utilising feedback effectively involves not just collecting it, but also acting on it. Make adjustments to your proposals based on the insights you gather, and ensure that you communicate these changes in future interactions. This demonstrates your commitment to improvement and responsiveness to client needs.

Importance of follow-up communications post-rejection.

Following up after a rejection is a critical step that many overlook. A simple thank-you email can go a long way in maintaining a positive relationship. In your follow-up, reiterate your appreciation for their time and express your openness to future discussions.

Moreover, consider asking if you can check back in a few months. This keeps the lines of communication open and shows that you value their opinion and are interested in their evolving needs.

Building a support network for sharing experiences.

Creating a support network can significantly enhance your resilience in the face of rejection. Surround yourself with peers who understand the challenges of sales and business development. Sharing experiences and strategies can provide emotional support and practical advice.

Consider joining professional groups or forums where members discuss their experiences with rejection and how they overcame it. This collective wisdom can be a powerful motivator and provide new strategies for handling future rejections.

Resources for developing resilience and growth mindset.

To build resilience, consider engaging with resources that promote a growth mindset. Books, podcasts, and workshops focused on personal development can provide valuable insights into overcoming challenges and viewing setbacks as opportunities for growth.

Additionally, mindfulness practices such as meditation can help manage stress and maintain a positive outlook. Regularly reflecting on your experiences and the lessons learned can also reinforce a growth-oriented perspective.

Training opportunities for improving proposal effectiveness.

Investing in training can enhance your skills in crafting effective proposals. Look for workshops or online courses that focus on sales techniques, negotiation skills, and effective communication. These resources can provide you with new tools and strategies to improve your proposal success rate.

Furthermore, role-playing exercises with colleagues can simulate real-life scenarios, allowing you to practice handling objections and rejections in a supportive environment.

Long-term strategies for transforming rejection into opportunity.

Transforming rejection into opportunity requires a strategic approach. Start by analysing patterns in the rejections you receive. Are there common themes or objections that arise? Understanding these can help you tailor your future proposals more effectively.

Additionally, consider developing a long-term relationship with prospects who initially say “no”. Keep them updated on your offerings and check in periodically. This approach can turn a “no” today into a “yes” tomorrow as their needs evolve, ultimately fostering a more productive dialogue.

 

Frequently Asked Questions.

What does 'hearing no' mean in business?

'Hearing no' refers to the moment when a proposal or request is rejected, providing an opportunity for learning and improvement.

How can I maintain professionalism after a rejection?

To maintain professionalism, stay calm, thank the individual for their time, and seek constructive feedback to understand their reasoning.

What is the impact of expecting no on performance?

Expecting no can lead to disengagement and a lack of effort, ultimately decreasing the chances of success.

How can I shift my mindset from expecting no to embracing rejection?

Shift your mindset by reframing rejection as a learning opportunity and setting goals to seek out rejections as part of the process.

What strategies can I use to solicit feedback after a rejection?

Ask open-ended questions about the reasons for the rejection and be receptive to the feedback provided.

Why is gratitude important in rejection scenarios?

Expressing gratitude helps maintain a positive relationship and can lead to future opportunities for engagement.

How can I build resilience in the face of rejection?

Building resilience involves developing a growth mindset, seeking support from peers, and engaging in self-reflection.

What role does feedback play in transforming no into yes?

Feedback helps uncover the reasons behind a rejection, allowing for adjustments that can lead to future success.

How can I create a support network for handling rejection?

Join professional groups or forums where members share experiences and strategies for overcoming rejection.

What tools can help manage rejection effectively?

Utilise CRM systems and feedback collection tools to track interactions and insights for continuous improvement.

 

References

Thank you for taking the time to read this article. Hopefully, this has provided you with insight to assist you with your business.

  1. Akers, J. (2025, May 30). Why hearing "no" is the secret to sales success. Sandler. https://go.sandler.com/streamline/insights/blog/categories/sales-methodology/why-hearing-no-is-the-secret-to-sales-success/

  2. Forbes Business Council. (2024, November 7). The art of rejection: ‘No’ is just the beginning of your sales journey. Forbes. https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/07/the-art-of-rejection-no-is-just-the-beginning-of-your-sales-journey/

  3. Black Swan Ltd. (2019, March 11). Communication at work: Why hearing 'no' should be your goal. Black Swan Ltd. https://www.blackswanltd.com/newsletter/communication-at-work-why-hearing-no-should-be-your-goal

  4. Scientifically Speaking. (2018, November 7). Just tell me no (A sales skill). SciSpeak. https://scispeak.com/like-hearing-no/

  5. Simon, S. L. (2025, July 5). Why you need to start saying YES to hearing NO. LinkedIn. https://www.linkedin.com/pulse/why-you-need-start-saying-yes-hearing-shauna-lynn-simon-zsozc/

  6. Martinelli, G. (2023, January 18). Taking “No” for an answer. Greg Martinelli. https://www.gregmartinelli.net/taking-no-for-an-answer/

  7. Sales Gravy. (2023, March 29). 6 mistakes salespeople make when they hear ‘no’. Sales Gravy. https://salesgravy.com/6-mistakes-salespeople-make-when-they-hear-no/

  8. Wescott, K. (2020, September 4). How to leverage “no” during the sales process. New Breed. https://www.newbreedrevenue.com/blog/leverage-no-during-the-sales-process

  9. Green, A. (2017, September 7). How to deal with a salesperson who won’t take ‘No’ for an answer. Inc.com. https://www.inc.com/alison-green/how-to-deal-with-salespeople-who-wont-take-no-for-.html

  10. McGovern, C. (2019, November 1). Why hearing ‘no’ is actually a good thing. Sales & Marketing Management. https://salesandmarketing.com/why-hearing-no-actually-good-thing/


Luke Anthony Houghton

Founder & Digital Consultant

The digital Swiss Army knife | Squarespace | Knack | Replit | Node.JS | Make.com

Since 2019, I’ve helped founders and teams work smarter, move faster, and grow stronger with a blend of strategy, design, and AI-powered execution.

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